Popular Tiles in Switzerland: Customer Favourites for Bathrooms, Kitchens and Living Areas
Anyone looking to buy new tiles quickly discovers just how enormous the choice is. Large or small, matt or glossy, stone look or marble look, subtle or colourful – choosing the right tile from thousands of options is not always easy.
One useful way to narrow down the selection is to look at tiles that repeatedly prove themselves in real projects. At VITALE TILES, we see which designs are frequently viewed, ordered as samples and eventually selected for bathrooms, kitchens, living areas and complete building projects.
In this article, we take a closer look at some of our popular tiles and porcelain tiles and explain why these designs work so well.
Buying tiles: appearance is only part of the decision
Of course, appearance is often the first consideration when choosing a tile. The colour, structure and format need to fit the room and the interior design.
But tiles are usually installed for many years or even decades. Material, surface, maintenance, format and intended use therefore matter just as much as the design itself.
Modern porcelain tiles combine these requirements particularly well. Today, ceramic manufacturers can reproduce the appearance of natural stone, marble, concrete, traditional ceramics and many other materials with remarkable detail.
As a result, modern interiors do not necessarily look like traditionally “tiled rooms”. Increasingly, the tile itself becomes an important design element.
Some of our most popular designs demonstrate this particularly well.
Lume Green Lux – when tiles are allowed to stand out
After years in which grey and beige dominated many interiors, colourful tiles are making a clear comeback. The rich green of Lume Green Lux works particularly well as a deliberate accent.
Its glossy and slightly varied surface reflects light differently from tile to tile. This creates a more vibrant surface than a completely uniform wall covering.
The design is particularly suitable for kitchen splashbacks, bathrooms, shower niches, vanity walls or smaller feature areas. Combined with wood, natural stone or calm floor tiles, green can look sophisticated without making the entire room colourful.
Zellige Bosco Lux – traditional character with modern ceramics
Another trend is the growing popularity of Zellige-style tiles.
Traditional Zellige ceramics originate from Morocco and are known for their intentionally irregular appearance, glossy surfaces and subtle variations in colour.
Modern ceramic collections reinterpret this character using contemporary production techniques.
ZELLIGE BOSCO LUX by Marazzi is a good example. Its small format and deep green colour create a surface that remains lively even across larger areas.
In modern bathrooms and kitchens, this creates an interesting contrast: clean furniture and minimalist architecture meet a more expressive ceramic surface.
Anyone who likes this style should also explore the complete Marazzi Zellige collection. Colours such as Petrolio, Corallo, Turchese, Salvia and Gesso make it possible to create anything from subtle interiors to striking feature walls.
Ardenne Sabbia – why warm stone-look tiles are so versatile
Not every interior needs strong colours. For larger surfaces, stone-look tiles remain one of the most versatile options.
This is precisely what makes this type of tile so flexible. Very cool grey floors can sometimes make an interior feel colder, while warm natural shades combine easily with wood, white, black, beige and coloured furniture.
Ardenne Sabbia can therefore work not only in bathrooms but also throughout kitchens, living areas, entrances and open-plan interiors.
Tile format also plays an important role. Large formats can make a room appear calmer and more continuous because fewer joints interrupt the surface.
Ceppo di Gré – one of the most distinctive stone looks
One stone appearance that differs significantly from conventional marble or limestone is Ceppo di Gré.
The natural stone originates from Lombardy in northern Italy and is known for its characteristic structure containing visible stone fragments of different sizes.
Today, this distinctive appearance is also reproduced in porcelain stoneware.
Grey creates a stronger and more traditional Ceppo di Gré appearance, while White provides a lighter interpretation that can also work well in smaller or more restrained interiors.
This type of stone-look porcelain tile is particularly interesting for modern bathrooms, entrance areas, kitchens and spacious living areas. Architects also frequently work with Ceppo-style surfaces because they add visible structure without relying on a strong colour scheme.
Azulejos Lisboa – tiles do not always have to be subtle
There are essentially two approaches to designing with tiles: the tile can remain in the background or become an intentional part of the interior concept.
The decorative 20 × 20 cm design is inspired by traditional Southern European and Portuguese ceramic floors.
Patterned tiles can be especially effective when used to highlight a specific area. A small bathroom floor, entrance, kitchen area or feature wall can gain considerably more character than with a completely uniform surface.
Decorative tiles do not necessarily need to be combined with other striking materials. Often the opposite works better: patterned flooring looks particularly effective alongside simple walls, understated furniture and a limited colour palette.
In this way, the tile becomes part of the architecture rather than simply a practical surface.
Allmarble Golden White – marble look without natural marble
Marble has been used in prestigious interiors for centuries. Today, however, genuine marble is no longer the only way to achieve this appearance.
Modern marble-look porcelain tiles can reproduce the veining, colour variations and visual depth of natural stone in impressive detail.
ALLMARBLE GOLDEN WHITE by Marazzi combines a light base with warm marble-style veining. This gives the surface an elegant appearance while remaining relatively easy to combine with other materials.
Marble-look tiles can be particularly effective in bathrooms. Using a similar design on both walls and floors creates a calm and spacious overall impression.
Black fittings provide a contemporary contrast, while brass, bronze and wood can reinforce the warmer character of the design.
Which tiles are suitable for which room?
There is no single “best tile” for every project.
A small kitchen splashback has different requirements from a large living area or bathroom floor.
For larger surfaces, many customers prefer calmer floor tiles in stone, concrete or marble looks. These neutral surfaces remain flexible and can still work if furniture, wall colours or interior styles change several years later.
Smaller wall areas provide more freedom for stronger designs. Lume, Zellige and decorative tiles can add colour, gloss and structure without dominating the entire room.
Format also changes the visual effect. Large tiles reduce the number of visible joints and can make surfaces appear calmer and more spacious. Smaller tiles create more structure and open up additional possibilities for laying patterns.
For this reason, it is worth considering the entire room rather than choosing a tile solely from a single product image.
Order tile samples before buying
A screen provides a useful first impression, but it cannot completely reproduce the colour and surface of a real tile.
Light can dramatically change glossy tiles. With stone-effect designs, the quality of the structure and details often becomes clearer when viewed up close. Even beige, grey and white can appear considerably warmer or cooler depending on the lighting.
For larger projects, we therefore recommend viewing your preferred tiles as samples before placing the complete order.
Our tile sample category offers a large selection of designs that can be compared directly at home with furniture, wall colours, wood, kitchen fronts and bathroom fittings.
Buy tiles online in Switzerland
Buying tiles online is different from ordering small consumer products. Even a medium-sized project can require several hundred kilograms of porcelain stoneware.
In addition to appearance and price, availability, required quantity, delivery time and transport therefore need to be considered.
At VITALE TILES, you can find thousands of tiles for bathrooms, kitchens, living rooms, terraces and commercial projects. The range includes Italian porcelain stoneware, classic floor tiles, colourful wall tiles, marble look, stone look, terracotta, decorative collections and large formats.
The objective is not simply to offer as many tiles as possible. The important part is finding the right solution for each individual project.
Products such as Lume Green Lux, Zellige Bosco Lux, Ardenne Sabbia, Mystone Ceppo di Gré, Azulejos Lisboa and Allmarble Golden White demonstrate how diverse modern tiles can be.
From minimalist to colourful, from natural-stone effects to decorative ceramics and from small formats to large floor tiles.
Frequently asked questions about tiles
Which tiles are currently popular?
Stone, marble, travertine and concrete-look porcelain tiles remain particularly popular for larger surfaces. At the same time, colourful wall tiles, Zellige-style tiles and decorative small formats are increasingly being used to create feature areas.
Which tiles are suitable for bathrooms?
Ceramic and porcelain tiles are widely used in bathrooms because they are durable and easy to maintain. For floors and wet areas, the suitability of the surface and the required slip resistance should also be considered.
Are large or small tiles better?
This depends on the room and the desired appearance. Large-format tiles create fewer joints and can make surfaces appear more continuous. Small tiles are ideal for decorative areas, complex room geometries and interesting laying patterns.
Why should I order a tile sample before buying?
Colour, gloss, texture and surface structure are difficult to judge accurately on a screen. A sample allows you to see the tile under the actual lighting conditions of your room and compare it with other materials.
Where can I buy tiles online in Switzerland?
VITALE TILES offers a wide selection of tiles and porcelain stoneware for private and professional projects throughout Switzerland, together with samples, advice and a showroom in Netstal.